Woman behind Care.com shares roots of her online empire

MANILA, Philippines — Sheila Marcelo was only 29 years old when she found herself sandwiched between two responsibilities: child care and senior care.

Needing around-the-clock care for her two sons and an ailing father, the idea of an online marketplace for caregiving services was born.

"I had to find a solution. I was working with a technology company and I was using the yellow pages to look for care. So I knew that given my technology, law, and business backgrounds, I can use my experience to develop a concept like Care.com and help millions of families," Marcelo, founder and CEO of Care.com, Incorporated, said in an interview with Rappler.

Roots of her million-dollar business

Marcelo came up with the idea for Care.com when her dad had a heart attack 9 years ago. Marcelo and her husband were working full time and raising two kids. She needed help to juggle the demands of her family and work, but there was no website to help her do that.