JAZA: Next PH president should brighten up the future

MANILA, Philippines – The country's next president should be someone who makes Filipinos feel good about the future, said the chairman and CEO of Ayala Corporation, the largest and oldest conglomerate in the Philippines.

"Ultimately, the leader of the country has to make people hope. The leader has to make people feel good about the future," Ayala Chairman and CEO Jaime Augusto Zobel de Ayala told the audience of the Rappler-Globe #PHVote partnership launch in Taguig City.

With contenders in the 2016 presidential elections formally throwing their hats in the ring, businessmen have begun weighing in on what Filipinos should look for when electing the successor of President Benigno Aquino III.

The latest among them is Zobel de Ayala, who said "leadership is more psychological than managerial."

"It is a psychological issue. It is leadership using non-managerial skills. It is about hope. It is about charisma. It is a sense of taking you and the country on a whole new level," the Ayala chief said.

Binay won over Roxas in the 2010 vice presidential elections. He was the early front runner in presidential preference polls but steadily lost his edge due to corruption charges for acts allegedly committed when he was still Makati mayor. He named his vice presidential bet as Senator Gregorio Honasan II.

Roxas, who led the Department of Transportation and Communications and then the Department of the Interior and Local Government under Aquino, formally asked Camarines Sur Third District Representative Leni Robredo to be his running mate.

Poe, the poll front runner, is running alongside Senator Francis Escudero.

Duterte, who has been praised for the current state of Davao City and criticized for supposed extra-judicial killings, has chosen Senator Alan Peter Cayetano as his running mate.

Santiago, meanwhile, is running alongside Senator Ferdinand "Bongbong" Marcos Jr.

LOOKING AHEAD. 'Does that person make you feel good about the future?' Zobel de Ayala on choosing a presidential candidate. Photo by Josh Albelda/Rappler

LOOKING AHEAD. 'Does that person make you feel good about the future?' Zobel de Ayala on choosing a presidential candidate.

Photo by Josh Albelda/Rappler

Before Filipinos choose their presidential bet, Zobel de Ayala said they should ask themselves: "Does that person make you feel good about the future?"