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As COVID-19 numbers rise, DOH taps Alden Richards as ‘BIDA champion’

Rappler.com

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The Philippines' Health Department launches an information campaign to remind the public of safeguards against coronavirus transmission

BIDA AMBASSADOR. The Department of Health has tapped actor Alden Richards for its campaign called 'Bida Solusyon' against COVID-19. Screenshot from Twitter/@DOHgovph

MANILA, Philippines – GMA 7 actor Alden Richards has been tapped by the Department of Health (DOH) as its ambassador for a campaign to combat the spread of the coronavirus and the disease it causes, COVID-19.

The DOH made the announcement on its social media accounts Wednesday, July 8.

 

 

A commercial for the Bida Solusyon campaign was also launched the same day.

 

 

BIDA stands for:

B – Bawal ang walang mask (Always wear a mask)

I – I-sanitize ang mga kamay or iwas hawak sa mga bagay (Always clean your hands or avoid touching objects)

D – Dumistansya ng isang metro (Maintain one meter distance)

A – Alamin ang totoo impormasyon (Arm yourself with the right information)


Alden, a host of long-running Eat Bulaga, rose to fame after his tandem with Maine Mendoza became a hit on the noontime show’s “Kalyeserye.”

The actor also starred alongside Kathryn Bernardo in the 2019 hit film Hello, Love, Goodbye. – Rappler.com

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