Korean superstars BTS debuted their first English-language single on Friday, August 21, and in the process smashed yet another record on the streaming platform YouTube.
“Dynamite” is the Korean boy group’s first all-English single and is, possibly, among the most-awaited songs in 2020 thus far.
Speaking to media in an online press conference, group leader RM said “Dynamite” was not in the group’s plan. But as they worked on their new album, it only made sense for them to release it to fans “as soon as possible,” said RM.
According to Forbes, the video had at least 3 million concurrent viewers when it premiered. As of writing, it has already amassed 29 million views – roughly 3 hours after its premiere.
Forbes estimates the “Dynamite” music video, with over 3 to 4 million live viewers upon release, likely doubled the former record, which was held by another Korean act, BLACKPINK. Interestingly enough, before BLACKPINK broke the record, it was held by BTS for the “On” music video.
The fun, disco-pop beat was BTS’s “recharge project,” said RM, as the group struggled with the restrictions brought about by the coronavirus pandemic – tours were out of the question because of safety precautions and travel restrictions.
“Everyone in the world is going through tough times right now. Nobody expected this,” said Jimin in the online press conference. That the song happens to be in English was a musical decision, said V.
“When we were recording the guide version, we felt the English version fit the melody a little bit better,” he told media.
BTS is among the biggest groups from South Korea. They debuted in 2013 and shot to international fame from 2015 to 2016 and have since sold out the biggest venues around the world. – Rappler.com
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