MANILA, Philippines – Monday, January 25, was the highly anticipated homecoming parade of Pia Wurtzbach, the country’s first Miss Universe in 42 years. It’s been weeks since the controversial coronation, but the hype has not died down – especially not for Filipinos.
While thousands of supporters flocked to the parade route to catch a glimpse of Miss Universe, tweets also flooded timelines everywhere. Using a powerful social listening tool called Radian6, AFDigital tracked and analyzed social media posts to see how netizens took the beauty queen's homecoming.
There was a steady flow of mentions throughout the parade. Fans gushed over Pia's stunning smile and silhouette, her sea-green Albert Andrada gown, and her shining personality.
There was a significant spike in tweets as the parade began at 3 pm in Manila – proof of just how excited the crowd was for the spectacle. There was also a surge of posts when Pia reached the Araneta Center at 7 pm, where she stood resplendent in a biege Mark Bessie Besana gown.
Excitement over inconvenience
In spite of the inevitable traffic and inconvenience the parade brought, numbers show that many people were excited to witness it. Out of the 3,006 mentions on social media, only 29 were negative. The rest were either positive or neutral, just in admiration and in awe of the beauty queen.
Still the ‘Most Beautiful Day’
Interestingly, the 29 negative mentions were neither directed towards Pia nor the traffic. Supporters were mostly disappointed that they didn’t see the stunner due to class or work, or because they were simply too far from the parade route.
Along the parade route, Pia's fans waved their Philippine flags and banners, cheering their hearts out while immortalizing the moment on social media.
It was a glorious homecoming fit for a historic victory.
What about you? How did the Philippines' own Miss Universe make you feel during her parade? – Rappler.com/AFDigital
Ayn Bernos is a Social Media Writer for AFDigital. While her beauty queen aspirations are put aside, she has written numerous works for local and international publications. She’s willing to give it all up if she wins the next Miss Universe crown. Follow her on Instagram at @aynbernos.
Paolo B. Aguas is a Reports Analyst for AFDigital. A film lover by heart, he is a connoisseur of fine rhum and artisanal lechon. He is very passionate about the Boston Celtics and you are likely to find him at a basketball court nearby in his spare time. Follow him on Instagram and Twitter, @fearthebeardPA.
AFDigital is a Creative Marketing Technology Services company that serves big clientele locally and internationally. It is also the Authorized Reseller and Services Partner of Salesforce Marketing Cloud in Asia.