social media influencers

Rappler Talk: Macoy Dubs on comedy and cancel culture

Rappler.com
Rappler Talk: Macoy Dubs on comedy and cancel culture
We catch up with the viral content creator about dealing with the ups and downs of being a public figure, and the role of comedy during a crisis

Mark Averilla, better known on the internet as Macoy Dubs, will be the first to tell you that “influencer” isn’t a term to take lightly. “For me, the term ‘influencer’ should be given to the ones who are socially relevant, gives back to the community, helps the country, and contributes to the common good,” they* said. 

By that definition, Macoy doesn’t think of themselves as an “influencer,” although their hundreds of thousands of followers – across Facebook, Instagram, Twitter, and TikTok – would beg otherwise. Their posts, jokes, and the fact that they are a petitioner against the Anti-Terror Law, would also say otherwise. 

In this episode of Rappler Talk, Macoy talks to lifestyle editor Bea Cupin about how they fell into comedy, Aunt Julie and “cancel culture,” how they keep sane while immersed in the magical and toxic world of social media, and the role humor plays in a crisis like the coronavirus pandemic. 

Catch our interview with Macoy on Wednesday, August 26. You can bookmark this page or follow Rappler on social media. – Rappler.com

*Averilla uses they/them pronouns.  

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