MANILA, Philippines – Public places, media outlets, and social media are teeming with campaign ads of candidates for the May 13, 2019, national and local elections.
They are all bound by campaign rules, as set by the Commission on Elections (Comelec). These rules for the 2019 polls are stated in Comelec Resolution 10488, in line with the Fair Elections Act.
Here's a guide for voters as well as poll watchers on what candidates should follow during the 2019 campaign period.
When is the election campaign period?
For national candidates, or those running for senator and party list, the campaign period is from February 12 to May 11. (READ: What to expect as the 2019 campaign period for national bets begins)
For local candidates, from House representatives to city and municipal councilors, they can campaign from March 29 to May 11.
Campaigning is not allowed on Maundy Thursday (April 18), Good Friday (April 19), the eve of election day (May 12), and on election day (May 13).
How much can bets spend during the campaign period?
Candidates who belong to a political party can spend P3 per registered voter covered by the elective position they are running for.
Meanwhile, independent bets can spend P5 per voter. Political parties and party-list groups can also spend P5 per voter.
What campaign materials are allowed during the campaign period?
Comelec encourages the use of recyclable and environment-friendly materials in campaign paraphernalia.
What must be included in campaign materials?
All forms of campaign ads must contain the following information in readable or audible formats:
"Political advertisement paid for"
(Candidate's name, his/her address)
"Political advertisement paid by"
(Payor's name, his/her address)
Campaign ads donated or given free of charge must contain the information below. Free or donated ads must have written acceptance of the candidate/party.
"Printed free of charge by"
(Donor's name, his/her/its address)
"Airtime for this broadcast was provided free of charge by"
(Donor's name, his/her/its address)
How much airtime are given to candidates?
National candidates and parties may air only a total of 120 minutes of TV ads per station and 180 minutes of radio ads per station.
Local candidates may air only a total of 60 minutes of TV ads per station and 90 minutes of radio ads per station.
In ads with multiple candidates, each bet will share the airtime and campaign expenditure based on their appearance on the ad.
How big should campaign ads be in newspapers?
Each candidate or party can use up to 1/4 page in broadsheets and 1/2 page in tabloids.
In ads with multiple candidates, the size limit applies to each individual/party and the cost will be shared among them.
Print campaign ads can only be published up to 3 times a week per newspaper, magazine, or publication.
https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fbusiness.facebook.com%2Fmedia%2Fset%2F%3Fset%3Da.2469106379776797%26type%3D3&width=500" width="500" height="688" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowTransparency="true" allow="encrypted-media">
What are the new Comelec campaign rules in social media?
Candidates and parties must register with the Comelec Education and Information Department the website name and the web address of their official social media page or blog. (READ: [OPINION] What are the limits of Comelec's social media monitoring?)
Other social media pages or blogs directly or indirectly maintained by the candidate/party and are primarily endorsing a candidate will be considered additional official blogs/pages of the candidate.
In addition, paid social media associates or influencers are now considered contractors, and must report to Comelec the payments they received for posts campaigning for or against a candidate.
Who can put up common poster areas and where?
Parties and independent candidates, at their expense, can install common poster areas, with the approval of the local Comelec office. Up to 32 party-list groups can also apply to install one shared common poster area.
One common poster area can be placed per 5,000 registered voters in a barangay. The maximum dimensions of poster areas for political parties are 12 feet by 16 feet (or an area of 192 square feet). For independent candidates, the size limit is 4 feet by 6 feet (or an area of 24 square feet).
It should be set up in conspicuous public places with the heaviest foot traffic like plazas, markets, and barangay centers. It cannot be placed in trees along public roads and plants in any public grounds.
How should campaign ads be more PWD-friendly and gender-sensitive?
Sign language interpreters and closed captioning in campaign ads on TV and the Internet are now required. Comelec also encourages candidates to make printed campaign materials available in Braille.
Meanwhile, the poll body prohibits campaign ads that violate gender sensitivity, are obscene or offensive, or violate the Magna Carta of Women.
What campaign materials are not allowed during the campaign period?
Where are campaign ads prohibited?
There should be no campaign ads in these places:
Where and how to report violations of campaign rules?
Voters and poll watchers may report these incidents to Comelec through the following methods:
When is the deadline to report campaign expenses for the 2019 polls?
Michael Bueza is a researcher and data curator under Rappler's Research Team. He works on data about elections, governance, and the budget. He also follows the Philippine pro wrestling scene and the WWE. Michael is also part of the Laffler Talk podcast trio.