MANILA, Philippines – The second Rodrigo Duterte television ad in two days aired for the first time on Thursday night, January 28. This time, the ad features Duterte with running mate Senator Alan Peter Cayetano.
The 30-second video begins with a poster of the two politicians being trashed, burned, and shot at to symbolize efforts of those who "oppose change."
These hostile forces, according to a voice-over, are those benefiting from the supposedly messy system of governance.
Tunay Na Pagbabago Babalik na ang kapayapaan sa ating paligid. Kaayusan sa ating Gobyerno. Kaginhawaan sa ating buhay! #TunayNaPagbabago #DuterteCayetano Posted by Alan Peter Cayetano on Thursday, January 28, 2016
It jumps to a scene of a woman opening her window to hang an intact Duterte-Cayetano poster. Another person slaps a Duterte-Cayetano sticker on her car, a student puts on a Duterte-Cayetano pin, and a man hammers a poster on the wall of his home.
“Parating na ang tunay na pagbabago at babalik na ang kapayapaan sa ating paligid, kaayusan sa ating gobyerno, at kaginhawaan sa ating buhay,” chimes the same voice amid uplifting background music.
(True change is coming and peace in our surroundings, order in government, and prosperity will return.)
The phrase “Tunay na pagbabago” or “True change” is the tagline of the Duterte and Cayetano tandem. Through their platform, they’ve made a promise to quash crime and corruption and spread development throughout the Philippines.
The night before, a shorter political ad featuring only Duterte was aired on national television. Another Duterte ad was uploaded on Youtube Wednesday night.
Both Duterte videos were devoid of images of the Davao City mayor. They focused on the anti-crime aspect of his campaign. (READ: How do you handle a candidate like Rodrigo Duterte?)
According to a source, this latest tandem political ad was financed by a Duterte and Cayetano supporter from Manila. – Rappler.com
Pia Ranada covers the Office of the President and Bangsamoro regional issues for Rappler. While helping out with desk duties, she also watches the environment sector and the local government of Quezon City. For tips or story suggestions, you can reach her at firstname.lastname@example.org.