MANILA, Philippines – In a bid to promote voter education, ride-hailing firm Grab Philippines partnered with the Commission on Elections.
On Friday, March 3, Grab launched its "One Destination" initiative that aims to promote discussions on the upcoming May 13 elections.
Grab Philippines said that select vehicles will have car stickers on the initiative that would identify it as part of the campaign, as well as flyers on how to vote which will be given out by the drivers to passengers.
On Election Day, Metro Manila and Cebu voters can use the promo code "ONEDESTINATION" when they head to polls to enjoy a P50 discount.
"Misinformed and disenfranchised voters are one of our top challenges in the Philippines during the election," Grab Philippines head Brian Cu said.
"As Grab, our role goes beyond providing safe, seamless, and reliable services to our customers but to also cultivate a sense of community and unity among our fellow Filipinos," he added.
Comelec spokesperson James Jimenez said that they want the voters to be more informed as Election Day draw nears, so they "grabbed" this opportunity to partner with the ride-hailing firm.
Jimenez said that they are eyeing to "come close" with the voter turn-out in 2016, which was at 81%.
Grab's partner social media influencers will also help disseminate voter information to promote discussion on their platforms, Cu said. – Rappler.com