MANILA, Philippines – Six months ahead of the May 2019 elections, senatorial candidate and Ilocos Norte governor Imee Marcos launched her political advertisement.
On October 29, Marcos posted on her YouTube page a copy of her ad, which aired on a major television network around the same time.
The ad begins with black and white pictures of people in deep discussion over rice grains, including two pictures of Marcos' father, the late dictator Ferdinand Marcos. (READ: [ANALYSIS] Golden age? Inflation reached 50% during the Marcos regime)
The younger Marcos, clad in a red shirt, then appears on-screen. She's at a rice field as farmers go on harvesting behind her.
"Dati tayo ang nagtuturo sa mga dayuhan. Nag-e-export pa ng bigas. Napakamahal ng pagkain ngayon, 'di kaya ng mahihirap," says Marcos in the video.
(We used to teach foreigners. We even exported rice. The prices of food are now expensive and the poor cannot afford it.)
A farmer is then seen using crude tools to plant, as Marcos says, "Puwede ba namang sabihin sa ating pamilya, 'Uy 'wag munang kakain ha.'" (We can't tell our family, "Don't eat today, okay?")
Marcos then tells viewers that the solution is in the rice fields. She suggests giving farmers enough seeds as well as proper equipment and irrigation. Marcos also says farmers deserve to be paid higher for their harvest.
The senatorial hopeful is then seen high-fiving a woman who bought rice at a market.
"Maraming may opinyon. Tayo may solusyon. Keri 'yan (A lot of people have opinions. We have solutions. We got this)," says Marcos as the hashtag #ImeeSolusyon flashes on-screen.
Marcos is part of the so-called winner's circle in the latest Pulse Asia Ulat ng Bayan survey, rising to 7th to 11th places with a 32.6% voter preference.