MANILA, Philippines – Current and former UAAP athletes have voiced their support for press freedom with custom jerseys bearing their messages through ABS-CBN Sports social media accounts.
Taking a page out of the NBA’s social justice campaign playbook, the embattled media outlet asked players to choose from a set of relevant phrases like “Never again,” “Malayang midya” (free press), and “Hindi kami mananahimik” (We will not be silent).
Some players who got jersey posts like volleyball superstar Alyssa Valdez also posted their own messages of support.
ABS-CBN Sports’ social media team also confirmed that former Ateneo stars Thirdy Ravena and Dzi Gervacio provided their own messages for their jerseys.
The UAAP is just one of many leagues left homeless after Congress voted to keep ABS-CBN off the air.
Coincidentally, its five-year broadcast contract with the media giant expired on May 31 after Season 82 was prematurely terminated due to the pandemic. Around this time, the government was at the height of its priority to tackle ABS-CBN’s franchise renewal.
In partnership with ABS-CBN since 2000, the league has yet to reveal any details regarding discussions, if any, with other potential broadcast network partners. – Rappler.com