MANILA, Philippines – Even before the first bell has yet to ring on the maiden Ultimate Fighting Championship Philippine fight card, the UFC is already considering a return to the country due to the warm reception they’ve received.
Kenneth Berger, UFC executive vice president and general manager in Asia, tells Rappler that plans of staging another event in the Philippines are written on the drawing board, considering the high marketability of mixed martial arts in the archipelago.
“We are thinking about coming back. We need to work with our business partners on that,” he said.
However, the UFC official did not give any specific date on when it will take place.
Ticket sales for UFC Fight Night 66 have been positive as every seat of the cageside area of Pasay City’s SM Mall of Asia Arena was all taken within three days after the ticket release.
Patron and other arena sections followed suit weeks later, which gives Berger an expectation to see a packed crowd on fight night.
“We are very surprised with the ticket sales. We still have a small amount of GA (general admission) tickets left. Fans can still buy one and see it live,” he stated.
Upon seeing the lucrative market, Berger revealed a future project of establishing a nationally-exclusive digital network, where Filipino fans can watch both live event and classic fights, and keep themselves abreast on various UFC news and developments.
“We have much broader and more comprehensive social communication platform, which we are going to be launching in the near future. The Philippines is more digital savvy market, so you are going to see us more out there on a digital platform,” he shared. - Rappler.com