Apple unveils iPhone 11 models, with price cut

APPLE 11 PRO. The new Apple 11 Pro is seen on display during an Apple product launch event at Apple's headquarters in Cupertino, California on Tuesday, on September 10, 2019. Photo by Josh Edelson/AFP

APPLE 11 PRO. The new Apple 11 Pro is seen on display during an Apple product launch event at Apple's headquarters in Cupertino, California on Tuesday, on September 10, 2019.

Photo by Josh Edelson/AFP

SAN FRANCISCO, USA – Apple unveiled its iPhone 11 models Tuesday, touting upgraded, ultra-wide cameras as it updated its popular smartphone lineup and cut its entry price to $699.

The newest handsets come as Apple seeks to spur new upgrades in a slumping global smartphone market. (READ: Everything Apple announced at its September 2019 event)

The new iPhones are "jam packed with new capabilities and an incredible new design," Apple chief executive Tim Cook told a launch event in Cupertino, California.

The surprise from Apple was the reduction in the entry-level price at $699, down from the starting level of $749 for the iPhone XR a year ago even as many premium devices are being priced around $1,000.

IPHONE 11. Screenshot from Apple live stream

IPHONE 11.

Screenshot from Apple live stream

Apple additionally unveiled a more expensive Pro model of the iPhone 11, priced at $999. The Pro Max model will have a larger screen, and will retail for $1,099.

Photo from Apple

The iPhone 8 and the XR also gets a price cut: 

IPHONE ROSTER. Screenshot from Apple live stream

IPHONE ROSTER.

Screenshot from Apple live stream

It also set launch dates for its original video offering, Apple TV+, and its game subscription service as part of efforts to reduce its dependence on the iPhone.

The TV+ service will launch November 1 in more than 100 countries at $4.99 per month and will include a "powerful and inspiring lineup of original shows, movies and documentaries."

Apple is featuring scripted dramas, comedies and movies as well as children's programs in the service, which will compete against streaming giants like Netflix and Amazon.

"With Apple TV+, we are presenting all-original stories from the best, brightest and most creative minds, and we know viewers will find their new favorite show or movie on our service," said Zack Van Amburg, Apple's head of video.

Apple said customers who purchase an iPhone, iPad, Apple TV, iPod touch or Mac will get the first year of the service for free.

The company's online gaming subscription service, Apple Arcade, will launch next week, offering exclusive titles for mobile and desktop users.

The new service, which will also cost $4.99 per month, will include more than 100 game titles made for Apple devices.

"You can't find these games on any other mobile platform or subscription service, no games service ever launched as many games, and we can't wait for you to play all of that," product manager Ann Thai told the Apple media event.

Apple also unveiled updates to its iPad tablet and Apple Watch smartwatch. – Rappler.com