Asus launches its ZenFone 3 smartphones in PH

MANILA, Philippines – On Sunday, August 14, Asus launched its latest models for its ZenFone 3 family of smartphones, following their reveal back in May at Computex Taipei.

Asus Global CEO Jerry Shen showed off the previously-announced ZenFone 3, ZenFone 3 Deluxe, and the Zenfone 3 Ultra, along with unveiling two additional ZenFone 3-branded offerings for the Philippines: The ZenFone 3 Max and the ZenFone 3 Laser.

While Rappler has discussed the ZenFone 3, ZenFone 3 Deluxe, and ZenFone 3 Ultra previously, here's a bit of a refresher.

The Zenfone 3 sports a 5.5-inch LCD screen and is powered by a Snapdragon 625 processor, 4GB of RAM, and up to 64GB of storage. It comes with a 16-megapixel (MP) rear camera, an 8MP front-facing camera, and a 3000 mAh battery. It also uses a fingerprint sensor and USB-C 2.0 connectivity. Asus' Zenfone 3 with comes with a 5.2-inch display for P16,995 or a 5.5-inch display for P18,995.

The Zenfone 3 Deluxe most notably mentions having invisible antenna lines. It has a 5.7-inch 1080p OLED screen, a Snapdragon 820 series processor, and up to 6GB of RAM. It also has a 23-megapixel camera and USB-C 3.0 connectivity. The ZenFone 3 Deluxe has a standard variant priced at P34,995 and a 256GB version priced at P44,995

Meanwhile, the ZenFone 3 Ultra has similar specifications to the ZenFone 3 Deluxe, but sports a 6.8-inch 1080p LCD screen with 4K TV-grade video processor power inside the device and a 4,600 mAh battery. With its battery and connectivity functions, the ZenFone 3 Ultra can also distribute its power like a power bank to other devices as needed. The Ultra is priced at P32,995.

LITE VERSIONS. The Laser and Max are geared towards buyers with a more conservative budget. Images from Asus

LITE VERSIONS. The Laser and Max are geared towards buyers with a more conservative budget.

Images from Asus

The new announcements

For the budget-conscious ZenFone fan, Asus also has you covered with the ZenFone 3 Laser and ZenFone 3 Max variants.

Touted as the ZenFone for photography enthusiasts, the ZenFone 3 Laser sports a 5.5 inch full HD display, 4GB of RAM, and 32 GB of internal storage. The ZenFone 3 Laser takes advantage of a 13-megapixel camera with a Sony IMX214 sensor and color correction, as well as Electronic Image Stablization for better video recording. The device also has a 0.03-second laser auto focus and advanced backlight (HDR) modes. The ZenFone 3 Laser will cost P11,995.

The 5.2-inch ZenFone 3 Max, for its part, is meant to be the affordable, long-lasting alternative for the ZenFone 3 family. Its main sticking point is a 4100 mAh battery possessing a standby time of up to 30 days, and is also equivalent to around 20 hours of 3G talk time, 18 hours of web browsing with Wi-Fi turned on, 87 hours of music playback, and up to 15 hours of video playback. The ZenFone 3 Max also can act as a power bank to charge other mobile devices. The ZenFone 3 Max is priced at P8,995. –