Ad-free news startup Scroll launches

MANILA, Philippines – News startup Scroll announced on Tuesday, January 28, it had formally launched following a year-long beta testing phase. The public can now sign up and subscribe to a service that directly supports news organizations while reducing the friction that comes with loading a webpage and dealing with advertisements on news websites.

As a service, Scroll provides an ad-free reading experience on its partnered news websites for a $5 monthly subscription.

This lets subscribers get perks on more than 300 sites – from USA Today, The Atlantic, and Business Insider to sites on the Fusion Media Group, G/O Media, and Vox Media stables – in addition to the aforementioned ad-free setup while supporting the news sites they read the most.

As the company points out, "Scroll isn’t a browser extension and you don’t just get the Scroll experience in our app. Scroll integrates directly into sites so that they can always recognize you and deliver a Scroll-enabled experience. Once you’re logged in to Scroll in a browser, you’ll automatically get the experience of a better internet" – an experience the company touts as being faster-loading due to the lack of ads and trackers.

For those who want to listen to their news, Scroll also provides audio recordings for the news articles you read. Scroll-friendly news websites will allow users to easily switch from reading on your computer or phone, to listening to that same article when they feel like it.

Meanwhile, the $5 subscription gets divided based on which news organizations you read the most of. The more often you visit a particular Scroll-supported site the more of your subscription it gets. Users can sign up for a 30-day trial of the service today. – Rappler.com

Victor Barreiro Jr.

Victor Barreiro Jr is part of Rappler's Central Desk. An avid patron of role-playing games and science fiction and fantasy shows, he also yearns to do good in the world, and hopes his work with Rappler helps to increase the good that's out there.

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