MANILA, Philippines – Proving the level of reach and engagement that Facebook has in the Philippines, the country's presidential race and the eventual winner, Rodrigo Duterte, made it to the social network's list of top moments for 2016.
The May polls and Duterte ranked 5th, just behind the US presidential election, Brazilian politics, Pokémon Go, and the Black Lives Matter campaign.
As described in a Facebook blog post, the most talked about topics of the year were determined by measuring how frequently a topic was mentioned by a user in Facebook posts.
The analysis covered posts made between January 1 and November 27. All the mentions were "analyzed in an aggregated, anonymized way and then ranked to create a snapshot of the year on Facebook," said the social network.
It's no surprise that for the 2nd time in a row the US presidential election was the number one topic discussed on Facebook – as it has been in past presidential election years. For the first time ever, Facebook streamed the presidential debates using Live video. This gave people around the world easy access to the debates and created real-time discussion on Facebook. 30 million people viewed election results via NBC News' Facebook Live broadcast.
2) Brazilian politics
On March 16, hundreds of people went to the presidential palace to protest Lula's appointment as Chief of Staff of the Presidency, and also turned to Facebook to share their views, generating over 4 million conversations. Then next day when Lula was sworn in, another 4 million people turned to Facebook to share their views.
People created groups and real-world events tied to the game, bringing players together to search for Pokémon. Over 7,000 groups were created, serving as communities for players – for people to learn how to play, get latest updates on servers and the game. The Pokémon Go Global page attracted over 200,000 active members, mostly from US, Philippines, and Indonesia.
Live proved a powerful tool for bearing witness and making more people feel connected through firsthand accounts.
On May 9, the Philippines elected their 16th president, Rodrigo Duterte. In the days before and after his election, over 10 million people went to Facebook to discuss his election.
Facebook was a destination where people could follow athletes, updates on events, and root for their country's team with filters and profile picture frames. Gold medalist swimmer Michael Phelps used Facebook Live to announce his retirement. Teams, athletes, and sports media used Facebook to connect directly with fans and bring them behind the scenes during the games.
People turned to Facebook to express both excitement and dismay at the news. The conversation erupted after the vote, with over 16 million conversations taking place after the referendum on June 23.
60 million users generated some 200 million posts, comments, and likes about Super Bowl 50. Cam Newton and Peyton Manning were at the center of the conversation, with over 10 million people talking about Manning and 5 million about Newton.
Over 45 million people went to Facebook to memorialize the singer, and fans turned to Facebook to share their grief, and organize David Bowie tribute parties and pages.
In the first 24 hours after Ali's death, there were 110 million interactions on Facebook.